As the boundaries around editorial content, traditional advertising, and other forms of marketing and publicity grow more fluid, a carefully negotiated media buy can be an important element in your overall strategy to boost visibility and gain access to customers. Calhoun & Company navigates this complex media landscape to maximize these goals. Taking into consideration your category, target audience and budget, we can identify the optimal digital or print media to support your message. When we negotiate a buy we look for added value that may include premium positioning, extra space or advertorial– to tasting events, sponsorships and seminars. For these placements we create advertisements, write advertorial and develop original copy for native content. We call this integrated media because it bridges content opportunities.