MEDIA RELATIONS

»  Create targeted pitches for wine and spirits trade, consumer lifestyle, epicurean, travel, national and regional dailies

» Track editorial calendars, tasting schedules and other opportunities for brand placement

» Keep the pulse on emerging influencers, coordinate strategic collaborations that pass equity from their passionate audience to our clients

BRAND COMMUNICATIONS

» Communication audits to study brand perception v. brand goals, messaging evaluation and social media presence

» Identity development and positioning; craft clever on-brand messaging

» Media strategy and consulting

» Produce custom content for outward facing communications

» Create advertisements, write advertorial and develop original copy for native content

VISIBILITY OPPORTUNITIES

»  Partner with trade alliances for co-promotions and events

»  Identify and coordinate national media opportunities for spokespeople

»  Engage in media, trade and industry seminars and events

SOCIAL MEDIA STRATEGY

» Social media audits of current programs and accounts

» Enhance visibility, attract target audience and boost consumer engagement for maximum ROIs