At Calhoun & Company, success derives from our extensive industry experience and our ability to meet clients’ communications goals. Our outstanding relationships with all types of print and digital media provide unmatched access for building your brand. We work side-by-side with our clients to deliver customized public relations services, including targeted advertising buys, native content placements, and meaningful media attention. We will review your social media presence, and work across all platforms to develop a consistent, effective, strategy that encompasses messaging, voice, content and engagement.

Reporting & Analysis

  • Monitor daily coverage of print and digital media
  • Provide client updates to track all publicity by reach
  • Highlight PR initiatives in annual reports with viewership and impression ROI analysis, and review successes and challenges to align with brand plans, positioning and PR goals

Brand & Message Development

  • Campaign customization
  • Analysis of audience and competitive set
  • Craft clever and on-brand messaging
  • Produce custom imagery for outward facing collateral

Media & Influencer Relations

  • Cultivate and maintain trade, lifestyle, epicurean, travel and digital media relationships 
  • Partner with trade alliances for co-promotions and events
  • Identify and coordinate national media opportunities for spokespeople
  • Engage in media, trade and industry seminars and events
  • Keep the pulse on emerging influencers utilizing media intelligence platforms
  • Create targeted pitches for wine and spirits trade, consumer lifestyle, epicurean, travel, national and regional dailies
  • Track editorial calendars for scoring, tasting schedules and sample submissions
Reporting & Analysis Monitor daily coverage of print and digital media Provide client updates to track all publicity by reach Highlight PR initiatives in annual reports with viewership and impression ROI analysis, and review successes and challenges to align with brand plans, positioning and PR goals