Calhoun & Company Named Best Wine & Spirits PR Firm – USA at the Leaders in Luxury Awards 2025
We’re thrilled to share that Calhoun & Company has been named “Best Wine & Spirits PR Firm – USA” in the 2025 Leaders in Luxury Awards by LUXlife Magazine. This recognition is an incredible honor — and a reflection of the work we’ve poured into shaping stories for some of the most respected names in wine and spirits. For more than two decades, our agency has stood at the intersection of luxury, storytelling, and authenticity, championing brands that define excellence and innovation across the beverage industry.
Luxury is evolving. It’s no longer just about prestige — it’s about purpose, connection, and experience. At Calhoun & Company, we’ve always believed that the best PR doesn’t just secure coverage; it creates meaningful connection. Whether we’re working with legacy wineries or modern spirits brands, our approach blends deep industry expertise, creative strategy, and a genuine understanding of brand identity to ensure every story lands with lasting impact.
For over 20 years, we’ve cultivated a reputation as a trusted communications partner within the wine and spirits space. Our relationships with journalists, editors, and influencers have been built on trust, transparency, and respect — values that remain at the heart of our agency.
Our team takes pride in bringing our clients’ stories to life through thoughtful campaigns, strategic media relations, and authentic brand storytelling that goes beyond traditional PR.
What sets us apart:
Over two decades of category-specific expertise in wine, spirits, and luxury lifestyle.
A women-owned, boutique structure that allows for personal, high-touch collaboration.
A proven track record of elevating brands through press, partnerships, and presence.
An unwavering commitment to creativity, credibility, and connection.
Winning “Best Wine & Spirits PR Firm – USA” is more than an accolade — it’s a testament to our clients, our community, and our collective passion for the world of wine and spirits. We’re incredibly proud to stand among other leaders shaping the future of luxury communications. This award celebrates not only our team’s dedication but also the partnerships that have made every story, event, and launch possible.
As we look to the future, we remain focused on what matters most: helping brands stand out authentically in an ever-changing luxury landscape.
Our goal has always been simple — to be the bridge between craft and culture, product and purpose, tradition and tomorrow. We’re grateful to LUXlife Magazine for this honor and to our clients for trusting us to tell their stories with heart, strategy, and style. Here’s to the next chapter of luxury and to continuing to lead the conversation.