Wine Writers: What are they looking for? Recap

In case you missed it, our President, Katie Calhoun was recently a panelist at WinExpo’s conference. Katie was joined by Balzac Communications President, Michael Wangbickler. The panel was moderated by Chris O’Gorman, communications director of Rodney Strong Vineyards and featured wine writers Virginie Boone of Wine Enthusiast and Sara Schneider of Robb Report. Below, Katie has summarized the panel and share the most important takeaways for writers, communications agencies, and wineries big or small.

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Katie Calhoun